Future-Proof Your Business with AI and Automation Technologies
- Wandile Nyundu
- Aug 10, 2024
- 5 min read
Updated: Jul 12, 2025
We can all agree that AI poses threats and opportunities that entrepreneurs can't ignore. As you take steps to ward your personal and professional goals, you have to consider the impact that AI will have on the way you live and do business now and into the future.

The possibility of an advanced General AI that will certainly revolutionise the way we live life and experience reality in your day to day existence.
While this presents an exciting prospect for humanity, is also poses a broader and more ethical question in an unequal landscape where bigger business player have the advantage over the smaller guys.
Do the leading technology firms making significant progress in developing AI language models and infrastructure today consider the psychological, social and economic impacts of this technological revolution?
How will AI Impact Smaller Sized Businesses
As big tech and other large companies are able to take advantage of these developments, and make more returns for shareholders through automation and robotics.
But how will these changes in manufacturing, marketing and customer service impact affect smaller sized businesses how sometimes have to compete with bigger players?
These are questions increasingly become more relevant as the gaps in economic growth rates continue to widen.
With the advancement of information and technology making business processes more efficient, the expectation that businesses will allocate more human resources to the performing of repetitive tasks that can be codified has been made redundant.
According to research by Avasarala, done in 2021, AI and automation are replacing tasks traditionally handled by humans. For instance, studies on robotic process automation (RPA) have shown that software bots can handle repetitive tasks in areas like accounting, customer service, and data entry. This automation can reduce human workload and improve efficiency.

There is a rising demand for businesses to adopt these technologies in efforts to future proof our businesses accordingly with the help of design thinkers who are better able to help optimise and integrate AI and other commercial technology systems that allow us to do more with less.
The relationship that we have with technology and information has changed the way we do business. Even the average start-up entrepreneur needs to consider how the latest trends and developments in AI, CRM technology can affect their businesses survival.
Winner Takes All
There have been multiple industries negatively affected by the rise of AI and programmatic commercial management systems. At the highest levels, this creates Winner-Take-All effects in all sectors of business by those who know how technology works as an economic efficiency driver in the global market place we live in today. And those who know and have partnered with the relevant technology experts will have the winning edge in developing markets.
Research by Brynjolfsson and McAfee (2014) in "The Second Machine Age" explores how digital technologies are driving WTA effects across sectors. The rise of digital platforms, such as Google, Amazon, and Facebook, is often cited as a classic example of WTA dynamics. These firms leverage AI and data analytics to achieve massive efficiencies and market dominance.
Humanity faces more existential problems than it ever has before, but we also has more opportunities than ever before. There is the threat for self-destruction, industrial shifts, and massive energy consumptions changes that will be driven through the ubiquity of AI.

7 Free AI Tools for Marketing, Business Productivity, and General Purpose:
Zapier (Free Plan)
What It Does: Automates workflows by connecting different apps (e.g., sync leads from Facebook to a CRM or automate email follow-ups). Link: Zapier
Copy.ai (Free Plan)
AI writing tool for generating marketing copy, blogs, and social media captions.
AdCreative.ai (Free Plan)
AI-powered tool to generate ad creatives for digital marketing campaigns.
Trello (With Butler Automation)
AI task automation for project management.
Notion (With AI Features)
AI-powered note summarisation, to-do list generation, and content organisation.
Grammarly (Free Plan)
AI-powered writing assistant to improve grammar and clarity.
ChatGPT (Free Plan)
General-purpose AI chatbot for brainstorming, research, and task assistance.
As with other invention such as Nuclear Power for example, these tools pose both a challenge and opportunity for humanity. We need to take ownership of these technologies as small business owners and decide to make ethical and productive use of all the AI, automation and CRM tools we have at our disposal.
By educating and empowering ourselves to become active participants of the AI revolution can better prepare and position us for our own growth and survival if we consider and integrate the use of basic AI, Programmatic Advertising and Blockchain in way that improves to how we transact with our customers and create value for stakeholders.
If we don't take charge and empower ourselves, our teams and business stakeholders with expert knowledge about how to use AI, CRM and Automation technology and data that is available to us, we allow the default of inertia and status-quo to stunt the potential for business growth. This may compromise the sustainability of value to your own future, that of your team and business over the long term. AI and automation will only be a threat if we do not update and upscale ourselves with knowledge and expert guidance on the subject.
Ignoring it will not help either, trying to do this will only widen the competitive difference between those who have access to commercial tools and insights.
Entrepreneurial culture today faces a pivotal challenge. Many businesses continue relying on outdated, conventional models and legacy technologies in pursuit of stability. While this approach may maintain short-term survival, it fails to foster the adaptability and innovation necessary for long-term success in an increasingly competitive global market.

The Innovator’s Dilemma book
Studies highlighted in the book "The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail". The author's research underscores the risks of relying solely on sustaining technologies and highlights the necessity for disruptive innovation for growth.
In today's fast-changing landscape, businesses must go beyond survival tactics to thrive. Future-proofing is about adopting innovative thinking, leveraging technological advancements, and embracing agile strategies that allow you to stay ahead of evolving trends.
The world's most successful companies—like Google, Amazon, and Meta—have mastered this by continuously innovating and integrating deeply into their customers' lives. They don't just adapt; they shape the future by owning data, creating technology ecosystems, and predicting user behaviours with the help of AI, automations and data points that optimise their algorithms for maximum engagement.
Now imagine what it would look like if your business could harness similar forward-thinking strategies. What new possibilities could open up if you positioned your brand for long-term market leadership? Let's explore these opportunities together.
Let's future-proof your business together. Book your consultation now to discover tailored AI solutions that will keep you competitive and innovative.

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